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24 Oct 2012

If you already have a profitable business and your site has many visitors, you might wonder why you must have a business blog. If you want to maintain your current business success, or improve on it, your business method needs to now include an online blog. Keeping your present base of consumers and getting it to grow on an ongoing basis, it is important to have a business blog. It can add value to a site that is already profitable, which wouldn't be possible without making use of a business blog. Static websites are really impersonal. People prefer it when they know there is someone real available who will reply to their questions. There must be more to a website than the print and the images. A blog enables you to connect to your website visitors, who can put up questions and comments and get your personal attention, which builds rapport, something you are unable to do on a static web site. With all of the social networking around, people like interaction, especially before they think of buying any product. With a blog, the content can be updated regularly, so the people can have the most recent information. It is also possible for your blog to often present the latest and newest information. Web owners are now alert to the fact that the search engines send 80% of the visitors to their websites. The search engines are the most effective source of targeted traffic. People will find your offerings by way of their search queries on the various search engines. That's why it is fantastic for driving the kind of visitors you want to your website. It is faster getting blog pages indexed than static pages, which is essential for showing up in the search engine results. Blogs have something special, the ping function, which makes it easier to drive traffic to a blog than a static page. Every time a new posting is made, it is pinged, letting the search engines know that completely new content has been put on the web site. Search engine spiders then scuttle over to your blog to ascertain if the content is unique and fresh. Your new content will be indexed if the bots okay it, so that when one of your keywords are searched on, your page will appear in the results. Then it is merely a matter of getting your web pages to rank high enough so that lots of people will view them. Internal links are instantly created when you post something new, which doesn't occur automatically with static webpages. With these the linking is a manual process, as is the construction of a sitemap. You waste much time carrying out technical things which on a blog are completed easily. If you have a blog instead, you've got much more time to manage your business. If you have an online business, you'll find that it is becoming essential to have a business blog.


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